BLOG: CONTENT INSIGHTS

November 17, 2016
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Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a…

Documented Content Marketing Strategy
September 3, 2016
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Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness…

October 23, 2015
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Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I…

June 19, 2015
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8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing…

May 22, 2015
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On Virtual Connection

I’m more introvert than extrovert generally, and when I feel tired after a busy day, as I do now, I…

freak flag
May 13, 2015
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Why Thought Leadership Matters

Of all the things that successful entrepreneurs and business owners have going for them, passion–preferably in excess, and expressed honestly–is…

April 22, 2015
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Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality…

February 19, 2015
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How to Create More Shareable Content

You’ve finally, FINALLY forced yourself to sit down and write a blog post for your brand or business. You’re feeling…

November 17, 2014
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Create Great Content–Without Writing a Word

If you’re like most of the entrepreneurs and business leaders I know, you’ve got passion for what you do. You…

Magazines Canada
September 5, 2014
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Content Marketing 101 for Magazines Canada

The lovely and amazing Tina Pittaway recently interviewed me for a Magazines Canada podcast, outlining some of the ways that content…