BLOG: CONTENT INSIGHTS

November 6, 2018
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Content Marketing Really Works for These 4 Business Types

It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized…

November 2, 2018
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How 3 Businesses Beat the Big Guys with Surprising Content Marketing

Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content…

August 29, 2018
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Follow Your Inner Moonlight: 4 Brands that Succeed Through Self-Expression

“Follow your inner moonlight; don’t hide the madness.” Alan Ginsberg What can a beat-generation poet teach today’s content marketers about…

Killer Content Marketing in Canada: 3 Brands That Successfully Shifted Strategy

Content marketing is an ever-changing landscape, and the tools and techniques that worked in the past need to be re-evaluated…

content marketing vancouver
May 4, 2018
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3 Strategies Small Businesses Can Use to Create the Content They Need

Creating the right amount of high-quality, relevant content is among the biggest challenges marketers face. This is in part because…

video content marketing

You’ve Got a Great Video—Here’s Where to Start with Video Marketing

I’ve worked with two clients recently who approached me with amazing video content: one with a pilot for a web…

Restrained Content Marketing Has Big Impact: Air Canada

Sometimes a good brand story builds subtly. It doesn’t take a large logo flashed across the page or a constant…

fast food content marketing
February 24, 2018
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These Fast Food Restaurants are Winning at Content Marketing

When I consider standout content marketing campaigns, industries that spring to mind first include tech, fashion, and health. Fast food…

February 12, 2018
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Sweet and Human Content Marketing Campaigns from 2017 (and early 2018)

2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will…

February 7, 2018
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How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build…