BLOG: CONTENT INSIGHTS

content marketing vancouver
May 4, 2018
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3 Strategies Small Businesses Can Use to Create the Content They Need

Creating the right amount of high-quality, relevant content is among the biggest challenges marketers face. This is in part because…

video content marketing

You’ve Got a Great Video—Here’s Where to Start with Video Marketing

I’ve worked with two clients recently who approached me with amazing video content: one with a pilot for a web…

Restrained Content Marketing Has Big Impact: Air Canada

Sometimes a good brand story builds subtly. It doesn’t take a large logo flashed across the page or a constant…

fast food content marketing
February 24, 2018
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These Fast Food Restaurants are Winning at Content Marketing

When I consider standout content marketing campaigns, industries that spring to mind first include tech, fashion, and health. Fast food…

February 12, 2018
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Sweet and Human Content Marketing Campaigns from 2017 (and early 2018)

2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will…

refresh your website
January 31, 2018
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Does Your Content Need a Refresh?

How long have you had your website? When did you last really look at it, from a visual perspective? When…

October 11, 2017
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Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…

Photo by rawpixel.com on Unsplash
September 7, 2017
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5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017
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Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…