BLOG: CONTENT INSIGHTS

April 1, 2019
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Bob Ross Did Content Marketing Right

Joy of Painting was a beloved show that ran on PBS in America from the beginning of 1983 until May…

March 13, 2019
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From Good Conversations, Conversions Will Come

Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we,…

Highlighting Harley-Davidson’s Award-Winning “Common Ground” Canadian Content Marketing Campaign

Few folks are likely to associate Harleys with content marketing. But in 2018, motorcycle conglomerate Harley-Davidson took home the gold…

January 22, 2019
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5 Ways to Ensure That Your Content Feels (And Is!) Authentic

Let’s be honest: as readers and viewers, we’re all wise to the ways of marketers. We’re all wary of the…

January 15, 2019
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How Great Content Helps Bring Customers Through the Door

Last week, a client asked me to summarize the value of what content marketing does for a brand. In a…

Behind the scenes marketing content

How to Take Your Marketing Content Behind the Scenes

Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are…

November 29, 2018
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Don’t Fake What You Don’t Know: Using Subject Matter Experts in Your Content Marketing

If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No…

operationalize content marketing
November 20, 2018
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Up Your Game: How To Operationalize Your Content Marketing Today

Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least…

November 6, 2018
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Content Marketing Really Works for These 4 Business Types

It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized…

November 2, 2018
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How 3 Businesses Beat the Big Guys with Surprising Content Marketing

Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content…