BLOG: CONTENT INSIGHTS

April 25, 2014
|

Start With Who and Why To Tell Your Business Story

I’ve been working on web copy this week for two different clients, and have been reminded of two things: It’s…

"Diaphanous Sun" by Michael, Flickr
April 7, 2014
|

Here Comes the Sun — And Other Good Lies

Little darling, I feel that ice is slowly melting Little darling, it feels like years since it’s been clear Here…

February 1, 2014
|

There’s Something About Attention

I’ve met a lot of people lately. Before launching Forge & Spark Media, I made a point–like many new business…

January 15, 2014
|

How to Craft An Elevator Pitch You Can Actually Deliver

I’ve been practising my elevator pitch for Forge & Spark Media. Ugh. Every new business owner knows what I’m talking…

January 15, 2014
|

The Content Beast Can Be Fed…And Tamed

Content Marketing. Content Strategy. Content Development. Content Sharing. Content is a well-used word in the online world these days, and…