BLOG: CONTENT INSIGHTS

April 24, 2017
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5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…

March 29, 2017
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How Good Storytelling Can Power Your Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders…

12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO…

February 20, 2017
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Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out…

Documented Content Marketing Strategy
September 3, 2016
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Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness…

October 23, 2015
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Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I…

June 19, 2015
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8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing…

May 22, 2015
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On Virtual Connection

I’m more introvert than extrovert generally, and when I feel tired after a busy day, as I do now, I…

freak flag
May 13, 2015
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Why Thought Leadership Matters

Of all the things that successful entrepreneurs and business owners have going for them, passion–preferably in excess, and expressed honestly–is…

April 22, 2015
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Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality…