How to Take Your Marketing Content Behind the Scenes
Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are…
BLOG: CONTENT INSIGHTS
Don’t Fake What You Don’t Know: Using Subject Matter Experts in Your Content Marketing
If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No…
Up Your Game: How To Operationalize Your Content Marketing Today
Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least…
Content Marketing Really Works for These 4 Business Types
It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized…
How 3 Businesses Beat the Big Guys with Surprising Content Marketing
Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content…
Follow Your Inner Moonlight: 4 Brands that Succeed Through Self-Expression
“Follow your inner moonlight; don’t hide the madness.” Alan Ginsberg What can a beat-generation poet teach today’s content marketers about…
Killer Content Marketing in Canada: 3 Brands That Successfully Shifted Strategy
Content marketing is an ever-changing landscape, and the tools and techniques that worked in the past need to be re-evaluated…
You’ve Got a Great Video—Here’s Where to Start with Video Marketing
I’ve worked with two clients recently who approached me with amazing video content: one with a pilot for a web…
Sweet and Human Content Marketing Campaigns from 2017 (and early 2018)
2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will…
How to Develop Your Social Media Narrative
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build…