You’ve Got a Great Video—Here’s Where to Start with Video Marketing
I’ve worked with two clients recently who approached me with amazing video content: one with a pilot for a web…
BLOG: CONTENT INSIGHTS
Sweet and Human Content Marketing Campaigns from 2017 (and early 2018)
2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will…
How to Develop Your Social Media Narrative
With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build…
Does Your Content Need a Refresh?
How long have you had your website? When did you last really look at it, from a visual perspective? When…
Content Marketing for Social Good: How Powerful Content Can Save Lives
You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…
5 Content Marketing Strategies to Recruit and Engage Employees
There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…
Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions
So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…
How Is Content Marketing Working For Your Business?
A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…
5 Great Social Content Campaigns & What They Get Right
‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…
How Good Storytelling Can Power Your Content Marketing
Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders…