About

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GREAT CONTENT MARKETING. DONE FOR YOU.

We help purpose-driven organizations create and publish great content for humans.

You know the value of genuinely good content in delighting and earning the trust and loyalty of the right audience.

But doing good content marketing well isn’t easy. How do you zero in on what to say, or create? Where—and what—should you share to efficiently and effectively achieve business results? And how on earth do you get it ALL done with a small team and limited time?

I feel your pain. I've been helping organizations address their most pressing content and communications challenges for 15+ years, and understand what can stand in the way of getting to the heart of what you most need to say and produce.

It's my mission to help you do your good work, and to express that goodness through great content marketing that gets results.

INTENSIVE DISCOVERY

At the heart of our process is a system for clarifying your most pressing problems and laying out an action plan to address them. You'll wonder why you didn't find us sooner.

EXPERT TALENT

Our content strategists, bloggers, animators, videographers, and editors are experts in their field—and are here to help you tell your story in the right way, on the right channel.

EASY OPERATIONS.

Leave it to us to plan, produce and publish your content and measure your results--we've got packages to suit. Or let us train your teams to make your content operations soar.

WANT TO CREATE BETTER BRAND CONTENT?

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Services

You need great content to grow your audience. We make it painless. Our services include:

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Content Marketing Strategy

Whether it's a new strategy or a targeted campaign, we'll help you clarify your goals, audience, and your priority stories and messaging. We'll identify your most promising content types and distribution channels; how to most effectively promote and measure; and how you can work most efficiently with the resources you have to get results.

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The Fix Workshops

Need to nail down a strategy for Instagram or Facebook? To create an editorial calendar? Here's The Fix. Our intensive, professionally facilitated workshops (1-Day or 2-Day) are designed to identify and tackle one key content or communication challenge. You'll emerge with the right action plan in less than a month.

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Content Development

We assemble an A-list team to plan and create content for channels including blogs, Instagram, Facebook, Twitter, Pinterest and Mailchimp. Content can include blog posts, lead magnets like e-books and email courses, social videos, newsletters, and social media posts. We host check-ins to review and guide progress.

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Content Marketing Training

Have we mentioned that this content marketing thing isn't easy? We can help with training and workshops in all elements of content marketing, from editorial planning to content optimization to measurement to particular tools. We make it fun—AND bring snacks.

Projects

WORDS THAT INSPIRE US

When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson
Follow your inner moonlight; don't hide the madness.Alan Ginsberg
If you have the words, there's always a chance that you'll find the way.Seamus Heaney
She was not one for emptying her face of expression.J.D. Salinger
By being natural and sincere, one often can create revolutions without having sought them.Christian Dior
It is quality rather than quantity that matters.Seneca

Blog

April 1, 2019
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Bob Ross Did Content Marketing Right

Joy of Painting was a beloved show that ran on PBS in America from the beginning of 1983 until May…

March 13, 2019
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From Good Conversations, Conversions Will Come

Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we,…

Highlighting Harley-Davidson’s Award-Winning “Common Ground” Canadian Content Marketing Campaign

Few folks are likely to associate Harleys with content marketing. But in 2018, motorcycle conglomerate Harley-Davidson took home the gold…

January 22, 2019
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5 Ways to Ensure That Your Content Feels (And Is!) Authentic

Let’s be honest: as readers and viewers, we’re all wise to the ways of marketers. We’re all wary of the…

January 15, 2019
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How Great Content Helps Bring Customers Through the Door

Last week, a client asked me to summarize the value of what content marketing does for a brand. In a…

Behind the scenes marketing content

How to Take Your Marketing Content Behind the Scenes

Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are…

November 29, 2018
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Don’t Fake What You Don’t Know: Using Subject Matter Experts in Your Content Marketing

If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No…

operationalize content marketing
November 20, 2018
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Up Your Game: How To Operationalize Your Content Marketing Today

Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least…

November 6, 2018
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Content Marketing Really Works for These 4 Business Types

It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized…

November 2, 2018
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How 3 Businesses Beat the Big Guys with Surprising Content Marketing

Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content…

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