About

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CONTENT MARKETING IS YOUR CHANCE TO CONVERSE WITH CUSTOMERS.

What kind of a conversation do you want to have?

When I founded Forge & Spark Media in 2012, I was determined to help businesses tell their stories online.

Brands were doing nutty things then, like publishing dead-boring websites and click-baity ads and social posts that offered nothing real. When those same brands applied the principles of good storytelling to their businesses, using compelling visual content, honest writing, and smart social strategy, their business changed. Their relationships changed. And their customers paid attention—and stuck around.

Great brand content has a clear perspective, tells immersive stories, and feels honest and authentic. It piques the audience's interest, is generous in providing value to the audience, and because of that, inspires a sense of trust. Great brands deserve great content.

Talk to us about the kind of conversation your brand wants to have with your customers. We're ready to dig in.

TELL THE RIGHT STORY.

Great content shows your audience who you are and the value you offer. It's unique on your different channels, yet tells the same compelling story.

GET STRATEGIC.

We work with you to clarify your goals, identify your target customers and choose the kinds of content that work best.

OPTIMIZE OPERATIONS.

We'll either execute on the strategy or train your teams to make your content operations sing. Either way you've got support as long as you need it.

WANT TO CREATE BETTER BRAND CONTENT?

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Services

We start with story--yours--to create content that expresses what you, uniquely are. Great content connects with your customers. And it will grow your business.

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Story Strategy

We work with you to find the stories and messages that truly connect with your audience—the kind of content and channels you'll use will then flow from here.

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Channel Strategy

We will analyze and optimize your current content marketing efforts and/or provide a fresh plan to best reach and genuinely engage your audience.

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Operations and Measurement

We can work together to improve your current operations or show you how to get set up for real success with the right team, tools, templates and systems.

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Production Support and Training

Our coaching and training gives your team the support you need to establish and grow your online platform and business. We offer workshops too.

Projects

WORDS THAT INSPIRE US

When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson
Follow your inner moonlight; don't hide the madness.Alan Ginsberg
If you have the words, there's always a chance that you'll find the way.Seamus Heaney
She was not one for emptying her face of expression.J.D. Salinger
By being natural and sincere, one often can create revolutions without having sought them.Christian Dior
It is quality rather than quantity that matters.Seneca

Blog

March 13, 2019
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From Good Conversations, Conversions Will Come

Seth Godin has famously said that “content marketing is the only marketing left.” Why? It’s a reciprocal arrangement, where we,…

Highlighting Harley-Davidson’s Award-Winning “Common Ground” Canadian Content Marketing Campaign

Few folks are likely to associate Harleys with content marketing. But in 2018, motorcycle conglomerate Harley-Davidson took home the gold…

January 22, 2019
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5 Ways to Ensure That Your Content Feels (And Is!) Authentic

Let’s be honest: as readers and viewers, we’re all wise to the ways of marketers. We’re all wary of the…

January 15, 2019
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How Great Content Helps Bring Customers Through the Door

Last week, a client asked me to summarize the value of what content marketing does for a brand. In a…

Behind the scenes marketing content

How to Take Your Marketing Content Behind the Scenes

Building a social media community is not like traditional advertising. Your audience is no longer a nameless mass. They are…

November 29, 2018
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Don’t Fake What You Don’t Know: Using Subject Matter Experts in Your Content Marketing

If you’re a brand creating content, you’ve likely discovered that you need several different people to tell your story. No…

operationalize content marketing
November 20, 2018
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Up Your Game: How To Operationalize Your Content Marketing Today

Content marketing has been around long enough that it’s starting to change. Again. In 2018/19, most businesses have at least…

November 6, 2018
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Content Marketing Really Works for These 4 Business Types

It may well be that content marketing is not for everyone. But in my experience, if your small or medium-sized…

November 2, 2018
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How 3 Businesses Beat the Big Guys with Surprising Content Marketing

Companies are depending increasingly on content marketing: a whopping 93% of B2B marketers, for example, now not only leverage content…

August 29, 2018
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Follow Your Inner Moonlight: 4 Brands that Succeed Through Self-Expression

“Follow your inner moonlight; don’t hide the madness.” Alan Ginsberg What can a beat-generation poet teach today’s content marketers about…

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