I’m putting the finishing touches on a presentation for the Alberta Magazines Conference on March 21, tentatively called “Why Magazine Publishers Should Care About Content Marketing.”
Am slightly nervous but excited to share some of the ideas I’ve had brewing for a couple of years now, about why and how magazines could and should be combining the best of what they do — creating and distributing compelling content — with the best of what content marketers do — applying cross-platform marketing systems to the practice of creating and compelling content.
Much more on that in weeks to come.
In the meantime, here are a few of the tools and resources I’ve begun to collect for magazines interested in content marketing tools, techniques and processes.
Crazy-Useful Tools for Getting Started in Content Marketing
This is just one of oodles of insanely useful resources to be found at the Content Marketing Institute. These guys are masters. You can learn pretty much everything about content marketing here. This particular resource gets you off to a flying head start on key tactics like persona creation, charting an editorial calendar, content mapping, title evaluation and more.
Love ’em or hate ’em, the folks at Upworthy knows what they’re doing when it comes to viral content. And love or hate the very idea of intentionally creating “link bait,” it does garner traffic. Mountains of it. Our suggestion: view this slideshow, go for a head-clearing walk, then return to your desk to write those 25 headlines.
Speaking of link bait — but wait … the Ira Glass is providing a guide on link bait? Indeed he is. Now, see? You have to read it.
Incredibly useful, easy-to-follow advice from content marketing genius Neil Patel, who comes at the craft with expertise in analytics and measurement. Spend some time on this site.
Great list of the best infographic tools, including what each is best for.
300+ online marketing tools and resources, organized in categories like Keyword Tools, Stock Images, Competitor Analysis. Recommended by John Jansch of DuctTape Marketing (also worth checking out).