This is Our Blog

October 11, 2017
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Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…

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September 7, 2017
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5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017
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Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

June 29, 2017
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How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…

April 24, 2017
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5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…

March 19, 2017
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12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO…

February 20, 2017
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Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out…

March 19, 2014
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Content Marketing for Magazine Publishers: Tools and Resources

I’m putting the finishing touches on a presentation for the Alberta Magazines Conference on March 21, tentatively called “Why Magazine Publishers…