This is Our Blog

April 22, 2015
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Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality…

February 19, 2015
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How to Create More Shareable Content

You’ve finally, FINALLY forced yourself to sit down and write a blog post for your brand or business. You’re feeling…

November 17, 2014
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Create Great Content–Without Writing a Word

If you’re like most of the entrepreneurs and business leaders I know, you’ve got passion for what you do. You…

Magazines Canada
September 5, 2014
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Content Marketing 101 for Magazines Canada

The lovely and amazing Tina Pittaway recently interviewed me for a Magazines Canada podcast, outlining some of the ways that content…

June 30, 2014
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How We Spend Our Days

We choose how to spend each moment of our day. Often I think we want to blame others for the…

May 23, 2014
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Try. Really. Then Laugh and Start Again.

The Buddhists have a good piece of advice: “Act always as if the future of the universe depended on what…

April 25, 2014
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Start With Who and Why To Tell Your Business Story

I’ve been working on web copy this week for two different clients, and have been reminded of two things: It’s…

"Diaphanous Sun" by Michael, Flickr
April 7, 2014
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Here Comes the Sun — And Other Good Lies

Little darling, I feel that ice is slowly melting Little darling, it feels like years since it’s been clear Here…

February 1, 2014
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There’s Something About Attention

I’ve met a lot of people lately. Before launching Forge & Spark Media, I made a point–like many new business…

January 15, 2014
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How to Craft An Elevator Pitch You Can Actually Deliver

I’ve been practising my elevator pitch for Forge & Spark Media. Ugh. Every new business owner knows what I’m talking…