About Us



Our strategic approach to content helps you to genuinely connect with the right customers.

You're probably publishing content now. But if the results of your efforts aren't clear, or—worse—underwhelming, we can help.

We'll assess your current practices, clarify your strategy, and create a plan in partnership with your team that allows you to deliver smarter content more efficiently to get the results you need.


Smart content shows your audience who you are and the value you offer. It's unique on different channels, yet tells the same strong, consistent and compelling story.


Discover your unique value and to the right ways to express it. We'll show you the kinds of content that work best in truly engaging your target audiences.


Get crystal clear on your content goals and key customers. Then craft a customized action plan to speak to them at important stages in their journey.



Join us for tips and insights on creating great content. It’s friendly, thoughtful and free.



Nobody wants to read yet another bland blog post. We get it. You want to, instead, create and share the kind of content that truly connects with your customers--in order to establish your brand and grow your business. When you work with Forge & Spark Media, you'll receive a clear action plan detailing the content and channels that will help you meet your specific business goals--and in the process will more clearly understand your brand value and audience. You'll also get the ongoing professional support you need to execute that plan--and to measure and optimize results.

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Story Discovery & Content Strategy

Business has a heart and soul, and it starts with story. We'll identify your unique value and clarify your brand’s story. We then map out the messaging and core content that will best tell that story and serve your audience’s needs.

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Digital 'Platform' Strategy

The ‘how’ of telling your story matters as much as the ‘what’. Once we understand your audience, we'll show you which tools and online channels to best reach and engage them. We can analyze and optimize the platform you're already using, or provide a plan for creating your own.

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Content Development

Our content creators are seasoned digital media professionals. We create and publish content for interactive media ranging from articles and social media and blog posts to ebooks, online courses, videos and infographics. We also cultivate and manage online communities.

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Coaching & Training

We wouldn’t be doing our job if we just provided the plan. Our coaching, consulting and training services ensure that you and/or your brand team have the support you need to establish and grow your online platform and business. We offer workshops too.



When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson



Unsatisfied with your current content marketing efforts? We'll happily take a look: we'll perform a detailed assessment of your results against your goals, and offer insights and recommendations for optimization. You're encouraged to get in touch for a custom quote.


New to the content marketing game? We'll help clarify your goals and targets, and start making your messaging work for you. Choose the plan that works best for you, or get in touch to explore customized options.

Each plan includes a clear, detailed plan for reaching your stated goals, and a monthly allotment of support hours that you can apply to coaching, training and/or content development services.


3-Month Plans Start at $3000

  • Content Goals
  • Target Audience
  • Competitive Analysis
  • Channel Plan
  • Monthly Support: 2 hours monthly, for up to six months. Use your hours for coaching, training, or content development.


6-Month Plans Start at $5000

  • Content Goals
  • Target Audience: Creation of Up to 5 Personas
  • Competitive Analysis
  • Content & Platform Audit
  • Content Strategy
  • Channel Plan & Editorial Calendar (updated monthly)
  • Monthly Engagement Report
  • Monthly Support: 5 hours of coaching/consulting monthly, for up to six months. Use your hours for coaching, training, or content development.


Photo by rawpixel.com on Unsplash
September 7, 2017

5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017

Beautiful Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

June 29, 2017

How Is That Content Marketing Thing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…

June 4, 2017

Beautiful Brand Content: H&M and Wes Anderson

As part of a new Beautiful Brand Content blog series, I’m starting to take a look at beautiful examples of…

April 24, 2017

5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…

March 29, 2017

How Good Storytelling Can Power Your Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders…

March 19, 2017

12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO…

February 20, 2017

Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out…

November 17, 2016

Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a…

Documented Content Marketing Strategy
September 3, 2016

Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness…

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