About Us



Our strategic approach to content marketing connects you with your customers.

We're a team of journalists and publishing professionals who will work with you to create the right content and distribution strategy to best express your brand's unique value.

For us, it's all about discovering and expressing the value, smarts and heart in your brand, in a way that feels and rings true.


Smart content shows your audience who you are and the value you offer. People want and value it. And while it's unique on different channels, smart content tells the same strong, consistent and compelling story, making your brand memorable, respected, and trusted.


We dive deep to discover your unique value and to find the right ways to express it. We'll then show you the kinds of content that work best in reaching and engaging your target audiences.


Once we're clear on your business goals and key customers, we get to work on crafting a customized action plan you can use to launch your platform and grow your community.



Join us for tips and insights on creating great content. It’s friendly, thoughtful and free.



Nobody wants to read yet another bland blog post. We get it. You want to, instead, create and share the kind of content that truly connects with your customers--in order to establish your brand and grow your business. When you work with Forge & Spark Media, you'll receive a clear action plan detailing the content and channels that will help you meet your specific business goals--and in the process will more clearly understand your brand value and audience. You'll also get the ongoing professional support you need to execute that plan--and to measure and optimize results.

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Story Discovery & Content Strategy

Business has a heart and soul, and it starts with story. We'll identify your unique value and clarify your brand’s story. We then map out the messaging and core content that will best tell that story and serve your audience’s needs.

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Digital 'Platform' Strategy

The ‘how’ of telling your story matters as much as the ‘what’. Once we understand your audience, we'll show you which tools and online channels to best reach and engage them. We can analyze and optimize the platform you're already using, or provide a plan for creating your own.

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Content Development

Our content creators are seasoned digital media professionals. We create and publish content for interactive media ranging from articles and social media and blog posts to ebooks, online courses, videos and infographics. We also cultivate and manage online communities.

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Coaching & Training

We wouldn’t be doing our job if we just provided the plan. Our coaching, consulting and training services ensure that you and/or your brand team have the support you need to establish and grow your online platform and business. We offer workshops too.



When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson



Curious about how content marketing might help your brand? Wondering about the potential for your online platform? Tired of creating content and not seeing results? Get in touch to schedule a FREE 20-minute consultation by phone or Skype: info[AT]forgeandspark[DOT]com.


The easiest possible way to energize your content marketing efforts, see results, and get the support you need. We offer three types content campaigns ranging from six months to one year, to best suit your brand's uniqe goals and requirements.

Every content campaign includes a clear and actionable plan for telling your brand story, and for creating or optimizing your online platform. Every campaign also includes a monthly allotment of support hours for coaching, training and/or content development services -- you decide how to 'spend' your time.



  • Story Discovery: 2HRS
  • Platform Consultation
  • Platform Plan
  • Content Plan
  • Monthly Support: 5 HRS Coaching, Consultation, and/or Content Development



  • Story Discovery (includes Audience Personas and 10 Key Messages)
  • Content & Platform Audit: Analysis of the performance of your content and platform
  • Platform Plan: Recommendations on up to 3 channels
  • Content Plan & Editorial Calendar (updated monthly)
  • Monthly Engagement Report
  • Monthly Support: 12 HRS Coaching, Consultation, and/or Content Development



  • Story Discovery (includes Audience Personas, 10 Key Messages, Competition Analysis, Keyword Research)
  • Content & Platform Audit: Analysis of the performance of your content and platform
  • Platform Plan: Detailed recommendations for up to 6 channels
  • Content Plan & Editorial Calendar (updated weekly)
  • Weekly Engagement Reports
  • Monthly Support: 24 HRS Coaching, Consultation, and/or Content Development


November 17, 2016

Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a…

Documented Content Marketing Strategy
September 3, 2016

Why Document Your Content Marketing Strategy?

You’ve heard it before: content marketing is now considered essential to your brand’s overall marketing strategy for raising brand awareness…

October 23, 2015

Why Authority Matters in Content Marketing

The word “authority” has connotations of power and control. Often negative connotations. It makes me, personally, feel nervous. But I…

June 19, 2015

8 Reasons to Hire a Content Marketing Consultant

I often get asked what I do (especially by my family), and find it tricky to explain. Making broad typing…

May 22, 2015

On Virtual Connection

I’m more introvert than extrovert generally, and when I feel tired after a busy day, as I do now, I…

freak flag
May 13, 2015

Why Thought Leadership Matters

Of all the things that successful entrepreneurs and business owners have going for them, passion–preferably in excess, and expressed honestly–is…

April 22, 2015

Internal Content Marketing: How to Use Content to Build Employee Engagement

When we hear the term Content Marketing, we usually associate it with B-to-B (business-to-business) or B-to-C (business-to-consumer) communications. But quality…

February 19, 2015

How to Create More Shareable Content

You’ve finally, FINALLY forced yourself to sit down and write a blog post for your brand or business. You’re feeling…

November 17, 2014

Create Great Content–Without Writing a Word

If you’re like most of the entrepreneurs and business leaders I know, you’ve got passion for what you do. You…

Magazines Canada
September 5, 2014

Content Marketing 101 for Magazines Canada

The lovely and amazing Tina Pittaway recently interviewed me for a Magazines Canada podcast, outlining some of the ways that content…

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