About

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MORE CONTENT MARKETING IS NOT BETTER CONTENT MARKETING.

Step off the content treadmill, and get to the heart of what you really want to say.

You may, like so many businesses, be 'doing' social media or content marketing. But if you aren't getting clear results for all of your time and effort, we've got suggestions.

We work with organizations to analyze what's working and what's not. We help to clarify your content-specific goals and ideal customers. And we help to craft the stories, messaging, and content that makes your audience feel known. That's what ultimately gets results.

TELL THE RIGHT STORY.

Great content consistently shows your audience who you are and the value you offer. It's unique on different channels, yet tells the same clear and compelling story.

GET MORE STRATEGIC.

Discover your unique value and to the right ways to express it. We'll show you the kinds of content that work best in truly engaging your target audiences.

ENGAGE THE RIGHT PEOPLE.

Get crystal clear on your content goals and key customers. Then craft a customized action plan to speak to them at important stages in their journey.

WANT TO CREATE BETTER BRAND CONTENT?

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Join us for tips and insights on creating great content. It’s friendly, thoughtful and free.


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Services

Be gone, bland blog posts that sound like every other bland blog post! Instead, start with story to create the kind of content that powerfully connects with your customers. And grow your business. When you work with us, we'll ask a lot of questions. It'll be worth your time. Once we clarify your content goals and are on a first-name basis with your target personas, you'll receive a clear strategic plan identifying your plan forward. We'll then help you to train up to execute internally, or set you up with the pros--from community managers to analytics gurus--who can get you off to the races (and win, of course).

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Story Discovery & Content Strategy

Content has a heart and soul, and it starts with story. We'll dig deep to find the story and narrative pillars that connect with your audience. We then map out the messaging and content types to best tell it.

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Channel Strategy

The ‘how’ of telling your story matters at least as much as the ‘what’. We'll show you which online and offline channels to best reach and engage your people. We can analyze and optimize the platform you're already using, and/or provide a fresh plan for starting from scratch.

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Operations and Measurement

We love strategizing. But in the real world, execution--and iterating--is the content acid test. We'll show you exactly what tools, templates, and people you need to make it all work. And if you need our support or production services, we're there for you there, too.

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Production Support and/or Internal Training

We wouldn’t be doing our job if we just provided the plan. Our coaching, consulting and training services ensure that you and/or your brand team have the support you need to establish and grow your online platform and business. We offer workshops too.

Projects

WORDS THAT INSPIRE US

When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson

Blog

October 11, 2017
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Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…

Photo by rawpixel.com on Unsplash
September 7, 2017
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5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017
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Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

June 29, 2017
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How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…

June 4, 2017
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Beautiful Examples of Brand Content: H&M and Wes Anderson

As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content:…

April 24, 2017
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5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…

March 29, 2017
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How Good Storytelling Can Power Your Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders…

March 19, 2017
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12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO…

February 20, 2017
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Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out…

November 17, 2016
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Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a…

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