About

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MORE CONTENT IS NOT BETTER CONTENT MARKETING.

Step off the content treadmill, and get to the heart of what you really want to say.

You may, like so many businesses, be 'doing' social media or content marketing. But are you getting clear results for your time and effort?

I'll work with you to clarify your content goals and ideal customers, then analyze what's working and what's not. I'll then put the right team in place to craft smart strategy, and simple, efficient production and measurement systems that will get results. I've done just this for dozens of clients, from international companies looking for better internal content, and for solopreneurs looking to make a lasting impact.

My particular specialty: turning around poorly performing content marketing campaigns through an analysis of internal operations, story and messaging, and content results.

TELL THE RIGHT STORY.

Great content consistently shows your audience who you are and the value you offer. It's unique on different channels, yet tells the same clear and compelling story.

GET MORE STRATEGIC.

Discover your unique value and to the right ways to express it. We'll show you the kinds of content that work best in truly engaging your target audiences.

ENGAGE THE RIGHT PEOPLE.

Get crystal clear on your content goals and key customers. Then craft a customized action plan to speak to them at important stages in their journey.

WANT TO CREATE BETTER BRAND CONTENT?

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Services

Please don't sound like everyone else. Why not, instead, start with story--yours--to create content that expresses what you, uniquely are? It connects with your customers. And it will grow your business.

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Story Strategy

Content has a heart and soul, and it starts with story. We'll dig deep to find the story and narrative pillars that connect with your audience. We then map out the messaging and content types to best tell it.

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Channel Strategy

The ‘how’ of telling your story online matters as much as the ‘what’. We can analyze and optimize your current content marketing efforts and/or provide a fresh plan to best reach and genuinely engage your audience.

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Operations and Measurement

Our speciality is turning around poorly performing content marketing campaigns. Some of that comes from figuring out the story and channel strategy. The rest comes from optimizing internal processes, getting the right team in place, and using the right tools, templates and systems.

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Production Support and Training

We can offer coaching, consulting and training to ensure that you and/or your brand team have the support you need to establish and grow your online platform and business. Ask us. We offer workshops too.

Projects

WORDS THAT INSPIRE US

When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson

Blog

video content marketing

You’ve Got a Great Video—Here’s Where to Start with Video Marketing

I’ve worked with two clients recently who approached me with amazing video content: one with a pilot for a web…

Restrained Content Marketing Has Big Impact: Air Canada

Sometimes a good brand story builds subtly. It doesn’t take a large logo flashed across the page or a constant…

fast food content marketing
February 24, 2018
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These Fast Food Restaurants are Winning at Content Marketing

When I consider standout content marketing campaigns, industries that spring to mind first include tech, fashion, and health. Fast food…

February 12, 2018
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Sweet and Human Content Marketing Campaigns from 2017 (and early 2018)

2017 brought us some spectacular examples of content marketing, with brand stories that made us laugh and cry, and will…

February 7, 2018
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How to Develop Your Social Media Narrative

With nearly 70% of Canadians using social media, you may think that having an active social media presence is enough to build…

refresh your website
January 31, 2018
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Does Your Content Need a Refresh?

How long have you had your website? When did you last really look at it, from a visual perspective? When…

October 11, 2017
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Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…

Photo by rawpixel.com on Unsplash
September 7, 2017
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5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017
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Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…

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