About

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MORE CONTENT MARKETING IS NOT BETTER CONTENT MARKETING.

Try a more strategic approach to content marketing to genuinely connect with your perfect customers.

A lot of businesses are 'doing' social media and/or content marketing. But they aren't always getting great, or clear, results for all of their time and effort.

We've worked with businesses big and small to assess and analyze what's working and what's not. Based on that analysis, along with an understanding of goals and ideal customers, we then clarify content marketing strategy, and create a plan--often working in partnership with existing communications teams--to efficiently deliver smarter content that gets results.

CREATE SMARTER CONTENT.

Smart content shows your audience who you are and the value you offer. It's unique on different channels, yet tells the same strong, consistent and compelling story.

GET MORE STRATEGIC.

Discover your unique value and to the right ways to express it. We'll show you the kinds of content that work best in truly engaging your target audiences.

ENGAGE THE RIGHT PEOPLE.

Get crystal clear on your content goals and key customers. Then craft a customized action plan to speak to them at important stages in their journey.

WANT TO CREATE BETTER BRAND CONTENT?

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Join us for tips and insights on creating great content. It’s friendly, thoughtful and free.


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Services

Nobody wants to read yet another bland blog post. We get it. You want to, instead, create and share the kind of content that truly connects with your customers--in order to establish your brand and grow your business. When you work with Forge & Spark Media, you'll receive a clear action plan detailing the content and channels that will help you meet your specific business goals--and in the process will more clearly understand your brand value and audience. You'll also get the ongoing professional support you need to execute that plan--and to measure and optimize results.

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Story Discovery & Content Strategy

Business has a heart and soul, and it starts with story. We'll identify your unique value and clarify your brand’s story. We then map out the messaging and core content that will best tell that story and serve your audience’s needs.

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Digital 'Platform' Strategy

The ‘how’ of telling your story matters as much as the ‘what’. Once we understand your audience, we'll show you which tools and online channels to best reach and engage them. We can analyze and optimize the platform you're already using, or provide a plan for creating your own.

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Content Development

Our content creators are seasoned digital media professionals. We create and publish content for interactive media ranging from articles and social media and blog posts to ebooks, online courses, videos and infographics. We also cultivate and manage online communities.

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Coaching & Training

We wouldn’t be doing our job if we just provided the plan. Our coaching, consulting and training services ensure that you and/or your brand team have the support you need to establish and grow your online platform and business. We offer workshops too.

Projects

WORDS THAT INSPIRE US

When people talk, listen completely. Most people never listen.Ernest Hemingway
You hear the best stories from ordinary people. That sense of immediacy is more real to me than a lot of writerly, literary-type crafted stories.Chuck Palahniuk
Pay attention. It’s all about paying attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.Susan Sontag
Everybody’s got a different way of telling a story - and has different stories to tell.Keith Richards
No story lives unless someone wants to listen.J.K. Rowling
Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.Joss Whedon
Observing and commenting, it is a piece of cake. Experiencing and sharing, that is a piece of work.Toba Beta
Without passion man is a mere latent force and possibility, like the flint which awaits the shock of the iron before it can give forth its spark.Henri-Frédéric Amiel
Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. E.M. Forster
Do not go where the path may lead, go instead where there is no path and leave a trail. Ralph Waldo Emerson

Blog

October 11, 2017
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Content Marketing for Social Good: How Powerful Content Can Save Lives

You know what content marketing is (and if you don’t, it’s “a strategic marketing approach focused on creating and distributing…

Photo by rawpixel.com on Unsplash
September 7, 2017
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5 Content Marketing Strategies to Recruit and Engage Employees

There’s a reason marketing leaders increasingly rely on content marketing to achieve their key objectives: content marketing, when it’s effectively executed,…

August 18, 2017
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Beautiful Examples of Brand Content: 3 Brands That Jumped to the Next Level with Powerful Emotions

So, you notice a sleek new Tesla in your neighbour’s driveway. You wonder how she could afford it, when she…

June 29, 2017
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How Is Content Marketing Working For Your Business?

A lot of business and brand owners ‘get’ that content marketing delivers useful, relevant content designed to move prospective customers closer…

June 4, 2017
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Beautiful Examples of Brand Content: H&M and Wes Anderson

As part of a new Beautiful Brand Content blog series, I’m taking a look at beautiful examples of brand content:…

April 24, 2017
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5 Great Social Content Campaigns & What They Get Right

‘PR gone wrong’ has become a much-used phrase in the past month or so. Pepsi managed to anger an entire…

March 29, 2017
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How Good Storytelling Can Power Your Content Marketing

  Humans love stories. Every society since the dawn of our time has revered storytellers, and good storytellers — from tribal elders…

March 19, 2017
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12 Tools You Need in Your Content Marketing Arsenal

As most business owners know at this point, content marketing has become an essential way to reach niche audiences, boost SEO…

February 20, 2017
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Learn How to Audit Your Content Marketing Strategy (to See if It’s Working for You or Against You)

Content strategies generally begin life thoughtfully crafted and skillfully executed. Marketers put smart strategies into place and gradually begin cranking out…

November 17, 2016
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Where Story Fits in Your Content Marketing

Mindful of the buzz surrounding the concept of story, I wrote a blog post recently for ECHO Storytelling Agency that took a…

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